Why Did Solana Really Pull That Ad?

•Created on Apr 1, 2025•13 supporters

Arielle (Sobel) Penningtonx Joeri Billast

13 supportersApr 1, 2025

Solana launched a bold ad, then deleted it. What happened behind the scenes? Joeri Billast seeks the inside story on a marketing decision that sparked debate throughout the crypto community—what happened, why, and what it reveals about marketing's role in blockchain adoption.

1

Sign

2

Comment

3

Share

13

Verified signatures

Let's get to 25 signatures!

Petitions with 1,000+ supporters are 5x more likely to win!

First name

Last name

Email

or

By signing, you accept our Terms of Service and Privacy Policy, and agree to receive occasional emails about campaigns on dLogos.xyz. You can unsubscribe at any time.

1

Sign

2

Comment

3

Share

13

Verified signatures

Let's get to 25 signatures!

Petitions with 1,000+ supporters are 5x more likely to win!

First name

Last name

Email

or

By signing, you accept our Terms of Service and Privacy Policy, and agree to receive occasional emails about campaigns on dLogos.xyz. You can unsubscribe at any time.

Nominated Speakers

Arielle (Sobel) Pennington

Head of Communications at Solana Foundation

Relevance to Conversation

As the communications lead at Solana Foundation during the controversial ad campaign, Arielle has firsthand knowledge of Solana's decision-making process, community response, and subsequent strategy adjustments.

No response

Joeri Billast

Host of the Web3 CMO Stories podcast series

Relevance to Conversation

Joeri’s podcast has become a trusted platform for exploring the unique challenges of marketing in the blockchain space, making him perfectly positioned to unpack this controversy. Known for asking probing but fair questions that reveal the strategic thinking behind marketing decisions, while maintaining a balanced perspective that serves both the Web3 community and newcomers to the space.

No response

Why This Matters

In Web3, marketing isn’t just about selling - it’s about shaping culture. So when Solana stepped into political waters, then backtracked, it raised bigger questions: • Where’s the line between boldness and responsibility in Web3 marketing? • Who gets to decide what’s “too far” in decentralized spaces? • And how should projects respond when they get it wrong? ...

1

Sign

2

Comment

3

Share

13

Verified signatures

Let's get to 25 signatures!

Petitions with 1,000+ supporters are 5x more likely to win!

First name

Last name

Email

or

By signing, you accept our Terms of Service and Privacy Policy, and agree to receive occasional emails about campaigns on dLogos.xyz. You can unsubscribe at any time.

1

Sign

2

Comment

3

Share

13

Verified signatures

Let's get to 25 signatures!

Petitions with 1,000+ supporters are 5x more likely to win!

First name

Last name

Email

or

By signing, you accept our Terms of Service and Privacy Policy, and agree to receive occasional emails about campaigns on dLogos.xyz. You can unsubscribe at any time.

Stay Connected

Follow dLogos for key petition updates, official statements, and powerful insights from conversations that matter.

Supporters

Amplify This Petition

Increase your impact by sharing this petition with those who would enjoy it. You never know who may want to see this conversation happen too!

Stay Connected

Follow dLogos for key petition updates, official statements, and powerful insights from conversations that matter.

Petition created on April 1, 2025

dlogos.xyzWhy Did Solana Really Pull That Ad?